Product Photography Tips
ByREUP ADMIN October 19, 2021
It is true when they say, we purchase with our eyes, meaning only if we like it, we get it. Often this decision-making process – whether to buy a product or not – solely depends on if the product is visually appealing.
No wonder nailing your product images should be your top priority! Product pictures serve a key purpose – to grab a buyer’s attention while searching for your product.
Your listing should try to invoke affirmative emotions, and if you manage to get this done, there are higher chances of converting those shoppers into customers.
Your product can speak a lot about your brand, and the kind of buyer you are marketing it to is a sign of the price of your product.
When it comes to ReUp product photography, sellers are frequently overwhelmed with that list of priorities. It all starts by spending hours to take multiple shots of the product in different angles just to get that ideal shot.
And that’s not over yet. Further, you have to spend hours in picking and editing the best photos, with an intention to accomplish a consistent feel in every product photo.
So, how could you cut the lengthiest portion, and then, streamline the entire product photography process?
Well, that’s exactly what the idea of this guide is. It is all about how you come up with fantastic photos of your product and yet keep the process simplified.
1. Begin with a consistent plan
Now, if you are selling just one product on ReUp, it is pretty easy. However, if you have a whole catalogue of items that you sell at the ReUp Marketplace, it will take some time.
You can start with branding. Plan on how your product pictures should look and how they can relate with your online presence. Be it logo, settings, or color scheme. Since potential shoppers are navigating to your listing, no photo should appear as if it belongs to some other website. You have to keep them consistent.
2. The magic of white background
Not only ReUp but most ecommerce websites have their items displayed on a plain, white background. Ever wondered why?
Well, this is because of three simple reasons:
It minimizes unwanted distractions
It makes the product the center of attraction
It creates a consistent feel
From an aesthetic perspective, plain, white background gives a more professional, and much cleaner finish. It also helps colorful products pop up.
Using a photography shooting tent or curved backdrop helps in eliminating the shadows, and cancels the sharp angles that might leave a picture look a little harsh.
There is most definitely a dispute for in-context product photography. While some products look the best in natural environment, others might not.
If you are unsure what option can drive in more sales, it is best to experiment to see what is the effective option.
3. Set the right lighting
If you have been taking selfies, you would know how the right “lighting” can change everything. This also applies while take products. The right light setting can transform even the dullest-looking product to its best form. This, in turn, also helps in converting sales.
Most items look better when shot in a natural light, preferably a soft setting that is distributed evenly across the product. While this may not be an option always, you can try using an artificial lighting with the help of umbrellas/reflectors or DIY light-box. This is to check what option gives the perfect results.
4. Keep the image resolution high
When you click photos of your product, make sure that they are taken using a good camera with a high-resolution lens. Every photo that you upload must be of incredible quality and never be blurry.
Every image must convey product details upon viewing. On the other hand, the lighting at the time of shooting the product should neither be too dull nor too bright. Keep it mediocre, as it enables the buyers in making a proper make buying decision.
5. Pay attention to the product size
This is something every seller must pay attention to – the product’s size. It shouldn’t be shot in a way that it looks too small or too big.
If you click the product in a way that its size appears very small, you will observe a plenty of white space surrounding it and chances are that a few important details might be missed out.
On the other hand, if you click it in a way that the product’s size appears very big, then a few of its features might be out of focus.
These problems will eventually lead to poor shopping experience and can affect your ratings as well. Hence, it is important to remember the ReUp image aspect ratio guidelines before planning to shoot.
6. Show different angles of the product
It is always good to have a few photos of your product than just one or two. This is because that people whom you are selling it to might not have experienced the product physically yet. They have no idea what your product looks like or feels like. Therefore, it is vital to give them an ample of pictures shot in different angles.
Talking about ReUp, the first image, which is shown on the product & search page is known as “main image.” Keep in mind that this so-called main image always displays the product’s front view. Therefore, showing the product’s back view doesn’t make sense.
However, the rest pf the photos must cover the product’s every possible angle to help a buyer understand how the product will actually be when they receive it.
7. Use a tripod or a steady surface
You shouldn’t make your potential buyers suddenly think that they need glasses to view your product. Instead, eliminate the chances of camera shakes. This can be best avoided by using a quality tripod or perhaps, anything that has a steady surface – it could be even a box or a book for that matter.
Your product will look crisp and sharp, just the way you want it to be.
8. Avoid placing additional items with the product
When it comes to online selling, maintaining “transparency” with your buyers is one of the key aspects. Photographing additional items along with the product might confuse the shopper and might cause disappointments when they don’t get those accessories they had seen while purchasing.
Hence, it is important to show only what you are selling it to the customers and not anything that they will not get at the time of delivery.
9. Do Not Put Immodest Content
As far as ReUp’s reputation is considered, it is one of the best when compared to other platforms. It paves the way of selling to different customers across the globe. Hence, the sensibilities of every buyer should be considered prior uploading any product image.
It is important to focus on your product rather than the mannequins or models while shooting, especially intimate apparels. Also, uploading indecent images isn’t allowed. It will only cause rejections from ReUp.
Photos are important: Here are the specifications
- The image must be the cover art, or a professional photograph of the product being sold. Drawings or illustrations of the product are not allowed.
- The image must not contain gratuitous or confusing additional objects.
- The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
- Books, Music, and Video/DVD images should be the front cover art and fill 100% of the image frame. Jewel cases, promotional stickers, and cellophane are not allowed.
- All other products should fill 85% or more of the image frame.
- The full product must be in frame.
- Backgrounds must be pure white (RGB 255,255,255).
- The image must not contain additional text, graphics, or inset images.
- Pornographic and offensive materials are not allowed.
It is true when they say, we purchase with our eyes, meaning only if we like it, we get it. Often this decision-making process – whether to buy a product or not – solely depends on if the product is visually appealing. No wonder nailing your pro